The Greek wine in ITB Berlin exhibition

  • : Messe Berlin Exhibition Grounds
  • : Messe Berlin GmbH
  • :
  • : 22 Messedamm, 14055 Berlin Germany
  • : (+49)0303038-0
  • : (+49)0303038-2113
  • : [email protected]
  • : www.itb-berlin.com

Through some special events which promote Greek products and gastronomy, the Greek wine is participating at the ITB Berlin International Tourism Exhibition, which takes place in Berlin, 9-11 March 2011. These events are organized by Hellenic Foreign Trade Board (HEPO),  in collaboration with the Greek National Tourism Organization (GNTO).  The purpose is the promotion of Greek food, wines, spirits and other beverages at the foreign markets, especially in German market, which is the largest market for these products. The goal is the improvement of recognition of these products, along with the promotion of Greek Mediterranean cuisine, as a part of the promotion of Greek gastronomic tourism.

The actions of promotion involve:

• A “basket” with selected food, wines, spirits and other beverages will be offered to selected journalists and notable visitors of the exhibition
• A showroom with Greek products
• Wine tasting of selected wines by sommeliers
• Informative material distribution, with all the characteristics of Greek food, spirits and other beverages, the places of sale in Germany etc.
• Presentation and tasting of Greek Mediterranean Cuisine delicacies

The ITB Berlin International Exhibition is one of the greater Tourism Exhibition all over the world, with more than 10.000 exhibitors and 180.000 visitors from 180 countries.