Modern wines


The new wines of Greece combine the crucial advantages of having a long history behind them while simultaneously offering something truly modern to the oenophile. Despite their ancient heritage, they promote themselves by virtue of their present attributes and not only past glories. The new wines of Greece are absolutely modern wines.

In the last three decades, a wind of change has been blowing through Greek wine production. A relatively traditional agricultural sector rapidly turned into a cutting-edge entity in today’s wine world. Greek producers have invested heavily in people, education, know-how, and technology, beginning a steep learning curve that has resulted in the wine quality currently coming out of Greece being an undeniable match to that coming from any other country. There remain, hwoever, several other features that make the modern wines of Greece stand apart from competition.

Wine production in Greece is modern but maintains the human element and scale. It became contemporary without phasing out the advantages of tradition. Many ventures have been established recently using up-to-date equipment while remaining mostly small—or medium—sized operations. However, it is worth bearing in mind that a medium-sized winery by Greek standards would be a rather small one if compared with the average winery of many other European or New World countries. On the other hand, there is a plethora of traditional wineries that have been revamped by their owners and can compete with the “newcomers,” meeting the challenges of the marketplace. All these producers are making “today’s wines,” modern wines reflecting the developments in grape growing and wine making in Greece.